Jack Daniel’s is one of the world’s most beloved and famous whiskey brands. For 150 years, this leading consumer product has been crafted daily delighting connoisseurs with its distinctive taste. Now, for the first time at the Jack Daniel's Distillery in Lynchburg, Tennessee, global fans can experience the iconic brand both in taste and through emerging technology. Array was commissioned to design and develop a unique experience for visitors using a series of thematic, social media visualizations—custom designed and developed solely for the distillery. Array conceived a digital social experience rooted within the stories involving Jack Daniel’s - whether it was personal, shared on social media, or hidden in history. Social posts were carefully curated from social listening platforms and placed alongside elegantly animating, 3D bottles. With each bottle turn distillery tourists experienced the personalized perspective and heartfelt sentiment of Jack's fans. Social quizzes invite real-time participation while secret stories present untold narratives only experienced at this famed tour site.