For more than 140 years, Brown-Forman Corporation has enriched the experience of life by crafting world re-knowned premium spirits. Iconic brands such as Jack Daniel’s, Korbel, Chambord, Woodford Reserve, Old Forester, and Finlandia are a part of a much larger portfolio offering of luxury beverages. Brown-Forman wanted a premium branded experience for their headquarters' gallery space in Louisville, Kentucky and tapped Array to create it.
Array envisioned and developed a "Times Square" digital experience for the Brown-Forman gallery consisting of an expansive 3x3 interactive video wall with directional audio. Now audiences can touch, access, and engage with the portfolio of Brown-Forman flagship brands, brand campaigns, branded entertainment, social media conversations, and the latest product packaging in an entirely new and immersive way.