“One of the most ambiguous, overused, and even misused phrases in the design industry is
‘I want an experience’”
-Jeff Dumo, CEO, Array
March 15, 2016 – Las Vegas, Nevada – The Society of Experiential Graphic Design (SEGD) held its 2nd annual DesignX, and event focused on learning how to plan and design smart, engaging, and user-centric digital experiences that provide end-users with meaningful content and experiences. Array’s CEO, Jeff Dumo, was once again invited to participate and speak on the topic of Aligning Experiences + Content to End Users and Client Needs. His presentation set the foundation for the numerous presentations to follow.
Jeff started by asking attendees how many of them either used or heard the phrase, “I want to create an experience.” With nearly everyone holding up their hand, he proceeded to explain how the term is “one of the most ambiguous, overused, and even misused words in the design industry.” His assertion: It is critical that the industry define the term if it is to successfully align experiences to end-users and client needs.
Here’s a brief look at elements of his DesignX presentation: